The independently owned UK and Irish bookmaker Boylesports is a very popular brand with a large customer base. Having reviewed the website ourselves, it is easy to see why, as this is one excellent bookie. We are less interested in what they offer their customers here, though, and more bothered about their affiliate program.

Through this scheme, affiliates can further promote an already well-recognised brand, receiving competitive rates of commission for new players they recruit. Along the way, BoyleSports partners will have regular access to top-class support and excellent marketing materials.

How the Boylesports Affiliates Program Works

The Boylesports affiliate program follows a standard structure of completing an initial application form. If approved, partners will be on a revenue share commission model, which also includes earnings via sub-affiliates.

How to Become an Affiliate

On the Boylesports Affiliate website, click one of the various ‘Join’ or ‘Become an Affiliate’ buttons to bring up the application form. If the form fails to load, open the link in an in-private window or a different browser. There are a lot of fields to fill in, most of which are mandatory (marked with an *), but even so, you should be able to complete the form in five or 10 minutes.

Once complete, finish by ticking the box to say you have read and agree with the terms and conditions. You can then submit your application form, which will be reviewed within 48 hours.

Types of Commission Structures

The Boylesports affiliate commission structure works by handing partners a 30% net revenue share of referred players. This 30% rate applies across all Boylesports products, with the exception of poker (15%). Although this part is simple enough, there are a couple of caveats to be aware of:

• The commission rate will temporarily drop 5% for each consecutive month if the minimum referral requirement (just a single new customer) is not met, up to a maximum of 10%.
• Each referred customer is assigned a ‘type’ based on their first bet, e.g. sports, casino, bingo. Affiliates only earn commission on bets placed within the corresponding product type (i.e. a casino customer placing casino bets).

Sub-affiliation

Affiliates who help recruit new users to the Boylesports affiliate program will earn 5% of what referred partners end up earning. This is known as sub-affiliate commission, as it is revenue tied to the performance of affiliates you have helped recruit. Not all schemes offer this additional payment type, but 2% to 10% is the going rate for those that do.

The benefits of partnering with Boylesports

There are many bookmaker affiliate schemes out there. Still, Boylesports has the edge over most, not only due to the scheme’s perks but because of the quality product you are helping promote.

Products and services offered by Boylesports

One of Boylesports’s biggest strengths, aside from the brand’s awareness, is the range of products it can offer players. Rather than some websites that focus on one or two areas, Boylesports is something of a one-stop shop for all possible interests. In addition to your more standard sports and casino gambling (including the live casino), players can also access bingo, poker and lotto.

Sports Betting

Sports betting is how Boylesports made a name for itself, and they have not forgotten its roots. Coverage of different sporting fixtures here is excellent and within many available selections, there is a wide range of different markets. Offering competitive odds and lots of extras on top of this, including price boosts, cashouts and bet-builders, Boylesports has got everything you could need.

Casino Games

The Boylesports casino features a strong selection of games spanning all areas, whether blackjack, roulette, slots, jackpots etc. Functionality is where this part of the website excels. However, players can easily sort and find games and view a full game overview, including the RTP%. The same also applies to the live casino, which features games from the highly rated Playtech and some Boylesports exclusives. Overall, this is a terrific casino which receives a high rating from us.

Bingo

Admittedly, bingo is not for everyone but for those who love the numbered balls game, Boylesports Bingo will most definitely satisfy you. There are plenty of strengths to their Bingo offerings, such as great promotions, a very active schedule, seamless mobile gameplay and a loyalty program that rewards regular players.

High CR and Player Retention Rates

Due to the fantastic services, Boylesports offers on an easy-to-use website, referral conversion rates here are distinctly higher than the industry average. People who access the site via an affiliate link are likely to be impressed with what they see, making them more likely to register. They are also more likely to stick around and continue playing, as Boylesports takes good care of existing players through excellent customer service, continually updated mobile apps and regular promotions.

Marketing Materials

To help promote the site, Boylesports provide their affiliates with essential marketing tools that will help them succeed. All affiliates have access to an extensive gallery of banners and text links, which will be suitable in most cases. The affiliate team are, however, happy to produce unique banner sizes to fit your needs on request or to create banners featuring live odds.

Restricted Countries

New customers can only sign up at BoyleSports if they are from the United Kingdom, Republic of Ireland or Gibraltar, so this should factor into how and where you promote the site. Affiliates themselves, though, face no such restrictions and can sign up for the affiliate program from virtually anywhere in the world.

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