The UEFA Championships continue to provide entertainment and intense emotions to football fans from each corner of the world. However, things are about to get even more jubilant because Betano is now officially a global partner of UEFA.
This became clear after George Daskalakis, co-founder and CEO of Kaizen Gaming, posted on his official LinkedIn profile regarding the new partnership between Betano and the UEFA Europa League and Conference League.
According to the post, the partnership was discussed and established in Monaco. The most exciting part is that Betano managed to secure a partnership contract for the next three seasons of the tournaments. Season 2024/2025 will indeed remain historical for European football because of the changes in the format of the tournaments and the “Iconic Orange” of Betano, as Daskalakis says.
The brand and its parent company (Kaizen) have been around for long enough to secure major international and local partnerships. Leaving the hype aside, this is not the first time Betano has partnered with UEFA. A few months ago, the gambling operator was one of the official betting partners of EURO 2024 in Germany and Copa America. This illustrates the ambitions behind Betano and its rapid expansion in the South American market.
Regarding Europe, the brand is already one of the most prominent iGaming companies. Recently, in May 2024, the brand successfully acquired a license for the UK. The island is famous for its rich betting culture but strict government regulations.
Considering what Betano has done for the iGaming industry, this partnership is well deserved. The brand has been searching for a way to satisfy its customers’ needs, and we can expect new exclusive offers soon because this achievement is something that deserves to be celebrated.
